SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (Record no. 162262)

MARC details
000 -LEADER
fixed length control field 00668nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220323145122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026812
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2 ZEI/BIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZEITHAML VALARIE A , BITNER MARY JO , GREMLER DWAYNE D
245 ## - TITLE STATEMENT
Title SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc MCGRAW HILL
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 711
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING (G-38)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING SERVICES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 22/08/2013 THE FORWARD BOOKS 476.00 2 658.834 2 ZEI/BIT SIIB-B-13428 21/01/2019 19/01/2019 20/12/2013 Books