CORPORATE REPUTATION THE BRAND AND THE BOTTOM LINE (Record no. 160979)

MARC details
000 -LEADER
fixed length control field 00673nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220103120109.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749446512
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 HAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAYWOOD ROGER
245 ## - TITLE STATEMENT
Title CORPORATE REPUTATION THE BRAND AND THE BOTTOM LINE
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc KOGAN PAGE PUB
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 320
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc BOARD POLICY : WIN A GOOD REPUTATION THROUGH ACTION FROM THE TOP,MARKETING: MAKE PUBLIC RELATIONS WORK CLOSELY WITH MARKETING,ETC.,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING ADVERTISING (G-7)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 26/07/2012 THE FORWARD BOOKS 360.00   659.2 HAY SIIB-B-12255 20/12/2013 20/12/2013 Books