CORPORATE REPUTATION THE BRAND AND THE BOTTOM LINE

HAYWOOD ROGER

CORPORATE REPUTATION THE BRAND AND THE BOTTOM LINE - 3 - NEW DELHI KOGAN PAGE PUB 2006 - 320

BOARD POLICY : WIN A GOOD REPUTATION THROUGH ACTION FROM THE TOP,MARKETING: MAKE PUBLIC RELATIONS WORK CLOSELY WITH MARKETING,ETC.,

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MARKETING ADVERTISING (G-7)

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