MARKETING MANAGEMENT : CASES AND CONCEPTS (Record no. 158994)
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000 -LEADER | |
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fixed length control field | 00647nam a2200229Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190525150054.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131217s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780333902752 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SIIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 DHO/KHU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | DHOLAKIA NIKHILESH |
245 ## - TITLE STATEMENT | |
Title | MARKETING MANAGEMENT : CASES AND CONCEPTS |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | MACMILLAN INDIA PUB |
Place of publication, distribution, etc | NEW DELHI |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 643 |
365 ## - TRADE PRICE | |
Price type code | Rs |
520 ## - SUMMARY, ETC. | |
Summary, etc | THIS DISCUSSES THE DIFFERENT CASE STUDIES TO EXPLAIN THE CONCEPT OF MARKETING MANAGEMENT. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING, MANAGEMENT (G-04) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/08/2010 | THE FORWARD BOOKS | 268.00 | 2 | 1 | 658.848 DHO/KHU | SIIB-B-10494 | 10/08/2022 | 20/07/2022 | 20/12/2013 | Books |