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MARKETING MANAGEMENT : CASES AND CONCEPTS

DHOLAKIA NIKHILESH

MARKETING MANAGEMENT : CASES AND CONCEPTS - NEW DELHI MACMILLAN INDIA PUB 2008 - 643

THIS DISCUSSES THE DIFFERENT CASE STUDIES TO EXPLAIN THE CONCEPT OF MARKETING MANAGEMENT.

ISBN: 9780333902752

Subjects--Topical Terms:
MARKETING, MANAGEMENT (G-04)
MARKETING

Dewey Class. No.: 658.848 DHO/KHU

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