INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS (Record no. 158520)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141126153250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW KENNETH E |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PRENTICE HALL OF INDIA |
| Place of publication, distribution, etc | NEW DELHI |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THIS BOOK IS ENHANCED OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND HOW IT IS USED BY BUSINESSES TO INTERATE COMMUNICATIONS WITH TARGET MARKETS AND CASES,ETC., |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING ADVERTISING (G-5) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 30/10/2009 | 658.802 CLO | SIIB-DB-148 | 20/12/2013 | 20/12/2013 | Donated Books |
