INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS (Record no. 156881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141126154206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 CLO/BAA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW KENNETH |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PRENTICE HALL PUB |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii+538 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THIS BOOK IS ENHANCED OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND HOW IT IS USED BY BUSINESSES TO INTERATE COMMUNICATIONS WITH TARGET MARKETS AND CASES,ETC., |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING ADVERTISING (G-5) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 22/10/2007 | 658.802 CLO/BAA | SIIB-B-8431 | 20/12/2013 | 20/12/2013 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 22/10/2007 | 658.802 CLO/BAA | SIIB-B-8432 | 20/12/2013 | 20/12/2013 | Books | COMPLIMENTARY |
