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INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS

CLOW KENNETH

INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS - 2 - PRENTICE HALL PUB 2006 - xxvii+538

THIS BOOK IS ENHANCED OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND HOW IT IS USED BY BUSINESSES TO INTERATE COMMUNICATIONS WITH TARGET MARKETS AND CASES,ETC.,

Subjects--Topical Terms:
MARKETING ADVERTISING (G-5)

Dewey Class. No.: 658.802 CLO/BAA

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