MARKETING MANAGEMENT TEXT AND CASES (Record no. 156728)

MARC details
000 -LEADER
fixed length control field 00611nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220305112922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788189547103
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848 DHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DHUNNA MUKESH
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT TEXT AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc WISDOM PUB
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 342
520 ## - SUMMARY, ETC.
Summary, etc MARKET SEGMENTATION,SALES FORECASTING, CHANNELS OF DISTRIBUTION, PRICING DECISIONS, PRODUCT LIFE CYCLE, INDUSTRIAL MARKETING.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CASES IN MARKETING (G-52)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 17/01/2006 CLASSIC BOOKS 240.00 1 658.848 DHU SIIB-B-7791 07/08/2019 02/08/2019 20/12/2013 Books