BRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE (Record no. 156414)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220125163608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA SUBROTO |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MACGRAW HILL |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | BRAND IMAGE,RANK,PRCEPTUAL MAP,CASE STUDIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND POSITIONING (G-27) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 05/06/2004 | WORD BOOKSHOP | 215.00 | 658.834 3 SEN | SIIB-B-6166 | 20/12/2013 | 20/12/2013 | Books | |||||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 11/12/2003 | VARMA BOOKS DISTRIBUTORS | 215.00 | MM SEN | SIIB-B-5905 | 20/12/2013 | 20/12/2013 | Books | General Stacks | 0.00 |
