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BRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE

SENGUPTA SUBROTO

BRAND POSITIONING : STRATEGIES FOR COMPETITIVE ADVANTAGE - NEW DELHI TATA MACGRAW HILL 2003 - 299

BRAND IMAGE,RANK,PRCEPTUAL MAP,CASE STUDIES

ISBN: 9780070581593

Subjects--Topical Terms:
BRAND POSITIONING (G-27)
MARKETING MANAGEMENT

Dewey Class. No.: 658.834 SEN

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