Advertising and Promotion : An integrated marketing communications perspective (Record no. 131168)

MARC details
000 -LEADER
fixed length control field 00731nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150707121942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131108s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
040 ## - CATALOGING SOURCE
Language of cataloging
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL/BEL/PUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion : An integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill Education
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 1075
365 ## - TRADE PRICE
Price note RS
520 ## - SUMMARY, ETC.
Summary, etc Advertising And Promotion : An Integrated Marketing Communications Perspective belch George E.,Belch Michael A.,Purani Keyoor mcgraw Hill Education 9780070144965 marketing
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals Cost, normal purchase price
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/01/2013 1 659.1 BEL SIBMB-B-002944 24/09/2014 24/09/2014 23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 2 659.1 BEL SIBMB-B-002945 18/10/2022 22/09/2022 23/07/2013 Books 1  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 2 659.1 BEL SIBMB-B-002946 11/10/2014 06/10/2014 23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 23/07/2013 2 659.1 BEL SIBMB-B-002948 18/12/2023 02/12/2023 23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/01/2013 1 659.1 BEL SIBMB-B-003131 13/10/2014 30/09/2014 23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 03/01/2011   659.1 BEL/BEL SIBMB-B-005988 03/06/2014   23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 03/01/2011   659.1 BEL SIBMB-B-005989 03/06/2014   23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 03/01/2011 1 659.1 BEL/BEL SIBMB-B-005990 04/10/2014 22/09/2014 23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013   659.1 BEL SIBMB-B-002947 03/06/2014   23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013   659.1 BEL SIBMB-B-003129 03/06/2014   23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013   659.1 BEL SIBMB-B-003130 03/06/2014   23/07/2013 Books    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 16/09/2013   659.1 BEL SIBMB-B-008709 03/06/2014   08/11/2013 Books   599.00
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 16/09/2013   659.1 BEL SIBMB-B-008710 03/06/2014   08/11/2013 Books   599.00
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 16/09/2013   659.1 BEL SIBMB-B-008711 03/06/2014   08/11/2013 Books   599.00
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 16/09/2013   659.1 BEL SIBMB-B-008712 03/06/2014   08/11/2013 Books   599.00
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 16/09/2013   659.1 BEL SIBMB-B-008713 03/06/2014   08/11/2013 Books   599.00