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Advertising and Promotion : An integrated marketing communications perspective

Belch George E.

Advertising and Promotion : An integrated marketing communications perspective - 7 - McGraw Hill Education 2010 - 1075

Advertising And Promotion : An Integrated Marketing Communications Perspective belch George E.,Belch Michael A.,Purani Keyoor mcgraw Hill Education 9780070144965 marketing

English

ISBN: 9780070144965

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.1 BEL/BEL/PUR

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