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Marketing engineering : computer assisted marketing analysis and planning

Lilien Gary L

Marketing engineering : computer assisted marketing analysis and planning - 2nd ed - New Delhi Pearson Education ( Singapore)Pte. Ltd. 2003 - 518 p.

ISBN: 9788129700056

Subjects--Topical Terms:
Marketing General (G-44)
Marketing management

Dewey Class. No.: 658.802 / LIL/RAN

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