Pink, Daniel H.

To sell is human : the suprising truth about persuading, convincing and influencing others / by Daniel H. Pink. - Canongate New York 2013, - 257 p. : ill. ; 24 cm.

Includes bibliographical references and index.

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education.

General.

9781922079794 (pbk.) 9780857867186

Level 10, 22 William St, Melbourne VIC 3000


Persuasion (Psychology)
Influence (Psychology)
Selling--Psychological aspects.

153.852 OR 158.1 / 39047