Marketing communications :
Rossiter, John R.
Marketing communications : objectives, strategy, tactics / John R Rossiter, Larry Percy, Lars Bergkvist. - 1st edition. - pages cm
9781526438652 (pbk. : alk. paper) 9781526438645 (hardcover : alk. paper) 9781526452160 (epub2) 9781526452177 (epub3) 9781526452184 (web pdf) 9781526452191 (xml tei)
2018932209
Marketing communications : objectives, strategy, tactics / John R Rossiter, Larry Percy, Lars Bergkvist. - 1st edition. - pages cm
9781526438652 (pbk. : alk. paper) 9781526438645 (hardcover : alk. paper) 9781526452160 (epub2) 9781526452177 (epub3) 9781526452184 (web pdf) 9781526452191 (xml tei)
2018932209
