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Modern marketing research:

Feinberg, Fred M.

Modern marketing research: concepts, methods, and cases - 2nd ed. - New Delhi Cengage Learning 2013 - xxx, 689 pages: illustrations; 28 cm

ISBN: 9788131519448

Subjects--Personal Names:
Kinnear, Thomas C.
Taylor, James R.

Subjects--Topical Terms:
Marketing
Management
Marketing research

Dewey Class. No.: 658.83 / FEI

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