The art of innovation : lessons in creativity from IDEO, America's leading design firm
Kelley, Tom.
The art of innovation : lessons in creativity from IDEO, America's leading design firm - London, Profile Books, 2004. - 307 pages : illustrations ; 20 cm.
"A guide to managing creativity in a business environment. It demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process."
9781861975836
Case studies
Creative ability in business
Creative ability in business
Case studies Innovation Studies (General)
Management studies,
Business Administration,
Organizational Science (General)
Technological innovations
Technological innovations Case studies business management
Creativity design entrepreneurship
Innovation adoption
innovations product development
658.406 / KEL
The art of innovation : lessons in creativity from IDEO, America's leading design firm - London, Profile Books, 2004. - 307 pages : illustrations ; 20 cm.
"A guide to managing creativity in a business environment. It demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process."
9781861975836
Case studies
Creative ability in business
Creative ability in business
Case studies Innovation Studies (General)
Management studies,
Business Administration,
Organizational Science (General)
Technological innovations
Technological innovations Case studies business management
Creativity design entrepreneurship
Innovation adoption
innovations product development
658.406 / KEL
