The Art of the Pitch

Coughter, Peter.

The Art of the Pitch persuasion and presentation skills that win business / Peter Coughter. - 1st ed. - New York : Palgrave Macmillan, 2012. - x, 240 p. : ill. ; 25 cm.

"An Advertising Age Publication."

Includes bibliographical references and index.

Everything is a presentation -- It's not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up.

9780230120518

2011023387






Business presentations.
Persuasion (Psychology)

HF5718.22 / .C68 2012

658.452 / COU