The new rules of marketing & PR :
Scott, David Meerman.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - Fourth edition. - xxiii, 439 pages ; 23 cm
Includes index.
9781118488768 (pbk.)
2013010132
Internet marketing.
Public relations.
HF5415.1265 / .S393 2013
658.8 SCO
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - Fourth edition. - xxiii, 439 pages ; 23 cm
Includes index.
9781118488768 (pbk.)
2013010132
Internet marketing.
Public relations.
HF5415.1265 / .S393 2013
658.8 SCO
