The product manager's handbook
Gorchels, Linda
The product manager's handbook - 4th ed. - New Delhi Tata McGraw Hill Education Pvt., Ltd,. 2012 - viii, 392 pages: illustrations; 24 cm
The go-to guide for creating and managing a fully integrated product life cycle--updated with critical information about innovative new tools and evolving customer perceptions.
9781259027727
Product management
New products - Marketing
658.8 / GOR
The product manager's handbook - 4th ed. - New Delhi Tata McGraw Hill Education Pvt., Ltd,. 2012 - viii, 392 pages: illustrations; 24 cm
The go-to guide for creating and managing a fully integrated product life cycle--updated with critical information about innovative new tools and evolving customer perceptions.
9781259027727
Product management
New products - Marketing
658.8 / GOR
