Holstein, William J.
Manage the media : (don't let the media manage you) / William J. Holstein. - Boston, Mass. : Harvard Business Press, c2008. - 103 p. ; 19 cm. - Memo to the CEO .
Includes bibliographical references (p. 101).
9781422121481 1422121488
2007038584
Industrial publicity--United States.
Mass media and business--United States.
Issues management--United States.
Corporations--Investor relations--United States.
Corporate image--United States.
HD59.6.U6 / H653 2008
659.2 / 39896
Manage the media : (don't let the media manage you) / William J. Holstein. - Boston, Mass. : Harvard Business Press, c2008. - 103 p. ; 19 cm. - Memo to the CEO .
Includes bibliographical references (p. 101).
9781422121481 1422121488
2007038584
Industrial publicity--United States.
Mass media and business--United States.
Issues management--United States.
Corporations--Investor relations--United States.
Corporate image--United States.
HD59.6.U6 / H653 2008
659.2 / 39896
