Holstein, William J.

Manage the media : (don't let the media manage you) / William J. Holstein. - Boston, Mass. : Harvard Business Press, c2008. - 103 p. ; 19 cm. - Memo to the CEO .

Includes bibliographical references (p. 101).

9781422121481 1422121488

2007038584


Industrial publicity--United States.
Mass media and business--United States.
Issues management--United States.
Corporations--Investor relations--United States.
Corporate image--United States.

HD59.6.U6 / H653 2008

659.2 / 39896