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Manage the media :

Holstein, William J.

Manage the media : (don't let the media manage you) / William J. Holstein. - Boston, Mass. : Harvard Business Press, c2008. - 103 p. ; 19 cm. - Memo to the CEO .

Includes bibliographical references (p. 101).

ISBN: 9781422121481 1422121488

LCCN: 2007038584

Subjects--Topical Terms:
Industrial publicity--United States.
Mass media and business--United States.
Issues management--United States.
Corporations--Investor relations--United States.
Corporate image--United States.

LC Class. No.: HD59.6.U6 / H653 2008

Dewey Class. No.: 659.2 / 39896

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