Legends in Marketing

Hunt, Selby D.

Legends in Marketing - New Delhi SAGE Publications India Pvt.Ltd. 2011 - xlv, 229

Set of Vol.10

Vol.1 : Marketing Theory : Nature and Scope of Marketing
Vol.2 : Marketing Theory : Philosophy of Science Foundations of Marketing
Vol.3 : Marketing Theory : Philosophy of Science Controversies in Marketing
Vol.4 : Channels of Distribution
Vol.5 : Macromarketing, Ethics and Social Responsibility The Development Period
Vol.6 : Macromarketing, Ethics and Social Responsibility The Research Tradition Period
Vol.7 : Marketing Management and Strategy
Vol.8 : Relationship Marketing
Vol.9 : Resource-Advantage Theory The Development Period
Vol.10 : Resource-Advantage Theory The Research Tradition Period

978-81-321-0520-6

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Marketing

658.8 / BUS / 11257