Business development :
Sörensen, Hans Eibe.
Business development : a Market-oriented Perspective - Hoboken, N.J. : Wiley, 2012. - xi, 553 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
9780470683668 (pbk.)
2011046749
Strategic planning.
Marketing--Management.
HD30.28 / .S627 2012
658.4012/ / SOR
Business development : a Market-oriented Perspective - Hoboken, N.J. : Wiley, 2012. - xi, 553 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
9780470683668 (pbk.)
2011046749
Strategic planning.
Marketing--Management.
HD30.28 / .S627 2012
658.4012/ / SOR
