Marketing research :
Wrenn, Bruce.
Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. - 2nd ed. - New York : Best Business Books, c2007. - xi, 464 p. : ill. ; 21 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 451-455) and index.
9780789027467
Marketing research.
Marketing research--Case studies.
658.83 / WRE.M
Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. - 2nd ed. - New York : Best Business Books, c2007. - xi, 464 p. : ill. ; 21 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 451-455) and index.
9780789027467
Marketing research.
Marketing research--Case studies.
658.83 / WRE.M
