THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT

HILL NIGAL

THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT - 3 - ENGLAND GOWER PUB LTD 2006 - 240

THIS BOOK PRESENTS A THOROUGH EXAMINATION OF HOW TO USE RESEARCH TO UNDERSTAND CUSTOMER SATISFACTION AND LOYALTY.


CUSTOMER RELATION, MARKETING, MARKETING RESEARCH
MARKETING GENERAL (R-20)

658.812 HIL/ALE