BUSINESS MARKET MANAGEMENT (B2B)
ANDERSON JAMES C , NARUS JAMES A , NARAYANDAS DAS , SESHADRI D V R
BUSINESS MARKET MANAGEMENT (B2B) - 3 - NEW DELHI PEARSON EDUCATION 2011 - 462
The book discusses on smart market segmentation, critical analysis of customer value propositions, gaining new business, managing customers etc.......
9788131731635
MARKETING B 2 B (G-14) (G-51)
658.802 AND/NAR
BUSINESS MARKET MANAGEMENT (B2B) - 3 - NEW DELHI PEARSON EDUCATION 2011 - 462
The book discusses on smart market segmentation, critical analysis of customer value propositions, gaining new business, managing customers etc.......
9788131731635
MARKETING B 2 B (G-14) (G-51)
658.802 AND/NAR
