MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE

KOTLER PHILIP

MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE - 13 - NEW DELHI PEARSON EDUCATION 2009 - 647

THIS EDITION FEATURES ARE RURAL MARKETING MEMOS, BREAKTHROUGH MARKETING BOXES.ALSO THIS BOOK DEFINES THE HOLISTIC MARKETING, INTERNAL MARKETING, INTEGRATED MARKETING, RELATIONSHIP MARKETING AND SOCIALLY RESPONSIBLE MARKETING.

9788131716830


MARKETING(G-01)
MARKETING MANAGEMENT

658.802 KOT/KEL