MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE
KOTLER PHILIP
MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE - 13 - NEW DELHI PEARSON EDUCATION 2009 - 647
THIS EDITION FEATURES ARE RURAL MARKETING MEMOS, BREAKTHROUGH MARKETING BOXES.ALSO THIS BOOK DEFINES THE HOLISTIC MARKETING, INTERNAL MARKETING, INTEGRATED MARKETING, RELATIONSHIP MARKETING AND SOCIALLY RESPONSIBLE MARKETING.
9788131716830
MARKETING(G-01)
MARKETING MANAGEMENT
658.802 KOT/KEL
MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE - 13 - NEW DELHI PEARSON EDUCATION 2009 - 647
THIS EDITION FEATURES ARE RURAL MARKETING MEMOS, BREAKTHROUGH MARKETING BOXES.ALSO THIS BOOK DEFINES THE HOLISTIC MARKETING, INTERNAL MARKETING, INTEGRATED MARKETING, RELATIONSHIP MARKETING AND SOCIALLY RESPONSIBLE MARKETING.
9788131716830
MARKETING(G-01)
MARKETING MANAGEMENT
658.802 KOT/KEL