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SALES PROMOTION

MULLIN RODDY

SALES PROMOTION - 4 - NEW DELHI KOGAN PAGE PUB 2008 - 300

THIS BOOK INCLUDES NEW DEVELOPMENTS IN THE FIELD OF SALES PROMOTION EXPLORING THE USE OF NEW MEDIA SUCH AS SMS, MMS, INTERACTIVE TV AND WEB-BASED ADVERTISING.

ISBN: 9780749454746

Subjects--Topical Terms:
SALES, MEDIA (G-36)
MARKETING SALES AND DITRIBUTION

Dewey Class. No.: 658.82 MUL/CUM

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