Managing Customer Value :
Soman, Dilip
Managing Customer Value : one stage at a time - New Delhi Cambridge University Press India Pvt. Ltd. 2010 - xii, 401 p.
9788175967977
Marketing Management
Customer loyalty
Customer Relationship Management
658.812 / SOM
Managing Customer Value : one stage at a time - New Delhi Cambridge University Press India Pvt. Ltd. 2010 - xii, 401 p.
9788175967977
Marketing Management
Customer loyalty
Customer Relationship Management
658.812 / SOM
