Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau.

Contributor(s):

Material type: Text

TextLanguage: English, French, German Original language: English Publisher: Köln : Taschen, [2013]Description: 311 pages : illustrations (many color) ; 32 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9783836545242
3836545241

Other title:

Evolution of advertising

Subject(s):

DDC classification:

741.670904 23

LOC classification:

NC998.4 .G36 2013

Contents:

The creative revolution: good art. Good writing. Good business. Eye witness: Paula Green -- Words spread: advertising and the language of popular culture. Eye witness: Jeff Goodby -- The age of the image: from Warhol and Saatchi to the visual solution. Eye witness: David Bailey -- Grands Prix and Oscars: advertising goes to Hollywood. Eye witness: Sir John Hegarty -- Consolidation: global brands and the flat world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell -- Goodvertising: advertising's social conscience. Eye witness: David Droga -- Dot communications: the world goes online. Eye witness: Fernanda Romano -- The end of the beginning: traditional advertising in the digital age. Eye witness: Piyush Pandey -- From searching to sharing: social networks and social currency. Eye witness: Aaron Koblin & Valdean Klump -- From soaps to apps: content comes full circle. Eye witness: Brian Dilorenzo -- After advertising: connecting products to connected people. Eye witness: Bob Greenberg.

Summary: "A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it."-- Publisher website.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design	General Bo	741.670904 (Browse shelf(Opens below))	Available		SID-B-12217

Includes indexes.

Introductions in English, German, and French.

"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it."-- Publisher website.

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