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Brand management : principles and practices / Kirti Dutta. by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Oxford University Press, 2012
Availability: Items available for loan: Symbiosis Centre for Information Technology (1)Call number: 658.827 DUT. Symbiosis Institute of Management Studies (1)Call number: 658.827 DUT. Symbiosis School of Media & Communication, Bengaluru (1)Call number: 658.827 DUT.
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Consumer Behavior 11/e (4-Colour) by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Pearson Education India 2015
Availability: Items available for loan: Symbiosis Institute of Design (1)Call number: 658.8342 SID-B-11050.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 14th [ed.].
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2012
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (3)Call number: 658.8 KOT, ...
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