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Customer Relationship Management by
  • Sheth, Jagdish
  • Parvatiyar, Atul
  • Shainesh, G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Macgraw Hill 2001
Availability: Items available for loan: Symbiosis Institute of Computer Studies and Research (2)Call number: 658.812 SHE/PAR, ... Symbiosis Institute of International Business (3)Call number: 658.812 SHE/PAR, ... Symbiosis Institute of Technology, Lavale hill base, Pune (1)Call number: 658.812/SHE. Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.812 SHE.
Advertising by
  • O'guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati South Western College Publishing 2000
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 659.1 OGU.
Marketing by
  • Lamb, charles w
  • Hair, Joseph F
  • Mcdaniel, Carl
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South Western College Publishing 2000
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.8 LAM.
Marketing by
  • Zikmund, William G
  • D'Amico, Michael
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London South- Western College Publishing 1999
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.8 ZIK.
High Performance Interactive Marketing by
  • Ryan, Christopher
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd 2002
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: RYA.
Researching and Writing Dissertations in Business and Management by
  • Riley, Michael
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning 2000
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.72 RIL.
Essentials of Marketing: a global-managerial approach by
  • Perreault, William D
  • Mccarthy, Jerome E
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin McGraw-Hill 2000
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.8 PER.
Brand Strom by
  • Murray, Will
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pearson Education Ltd. 2000
Availability: Items available for reference: Symbiosis Centre for Management and Human Resource Development: Not For Loan (1)Call number: 658.827 MUR.
Marketing Research: the impact of the internet by
  • Mcdaniel, Carl
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-western college publication 2002
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.83 MCD.
Promiscuous customers: invisible brands by
  • Bayler, Michael
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Capstone Pvt. Ltd. 2002
Availability: Not available: Symbiosis Centre for Management and Human Resource Development: REFERENCE (1).
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