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EXPERIMENTAL MARKETING by
  • SMILANSKY , SHAZ
Edition: 1ST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2009
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 658.8 SHA 23988.
An Introduction to Branding and Marketing Communication by
  • Ed. Sarma Dilip Kumar etall
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mank Publications Pvt 1990
Availability: Items available for loan: Symbiosis Institute of Business Management, Bengaluru (1)Call number: 658.827 SAR. Symbiosis Institute of International Business (1)Call number: 658.827 YAN. Symbiosis Institute of Management Studies (1)Call number: 658.827 Yan.
Brand Power by
  • Stobart Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan Press Ltd 1994
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.827 STO.
Marketing warfare by
  • Ries Al
  • Trout Jack
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 1986
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 RIE/TRO. Symbiosis Institute of International Business (1)Call number: 658.827 AL /TRO.
Understanding Brands by
  • Cowley Don
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Pub 1996
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.827 COW.
Building Strong Brands by
  • Aaker David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1996
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.827 AAK. Symbiosis Institute of International Business (4)Call number: 658.827 AAK, ...
Marketing aesthetics : strategic management of brands identity and image by
  • Schmitt Bernd
  • Simonson Alex
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1997
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.827 SCH/SIM. Symbiosis Institute of International Business (1)Call number: 658.827 SCH/SIM.
The Brand Chartering Handbook by
  • Macrae Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Addison Wesley Longman Pvt. Ltd. 1996
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.827 MAC.
The 22 Immutable Laws Of Branding by
  • Ries Al
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harvard Business Review Press 1998
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.827 RIE/RIE.
The Handbook Of Brand Management by
  • Arnold David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Addison Wesley Longman Pvt. Ltd. 1992
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.827 ARN.
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