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MARKET SEGMENTATION: HOW TO DO IT NOW TO PROFIT FROM IT by - MCDONALD, MALCOM, DUNBAR, JON
Edition: 2
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: MACMILLAN BUSINESS 1998
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 658.812 MCD/DUN 13314.
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Customer community : unleashing the power of your customer base by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: San Francisco : John Wiley and Sons, 2002
Availability: Items available for reference: Symbiosis Centre for Management Studies-Noida: Not For Loan (1)Call number: 658.812 BAN.
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Consumer Behavior. by
- Leon g. Schiffman
- Leslie Lazar Kanuk, S. Ramesh Kumar
Edition: 10 ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2013
Availability: Items available for loan: Symbiosis Institute of Business Management, Bengaluru (33)Call number: 658.8342 SCH/KAN, ... Items available for reference: Symbiosis Institute of Business Management, Bengaluru: Not For Loan (1)Call number: 658.8342 SCH.
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Analytical Methods for Marketing Management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: England Mcgraw Hill 1976
Availability: Items available for loan: Symbiosis Institute of Business Management, Bengaluru (1)Call number: 658.8 FIT.
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant by
- Kim, W. Chan
- Mauborgne, Renee
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard business School Press 2005
Availability: Items available for loan: Symbiosis Centre for Information Technology (1)Call number: 658.802 KIM/MAU. Symbiosis Centre for Management Studies, Vimannagar (5)Call number: 658.802 Kim-Blu, ... Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.802 KIM.
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Industrial Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2008
Availability: Items available for loan: Symbiosis Centre for Management Studies-Noida (1)Call number: 658.804 GHO. Symbiosis Institute of Business Management, Bengaluru (7)Call number: 658.8 GOS, ... Not available: Symbiosis Institute of Management Studies: Checked out (1).
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Essence of services marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice Hall Pub 1993
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (3)Call number: 658.8 PAY, ... Symbiosis Institute of International Business (2)Call number: 658.834 2 PAY, ...
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant by
- Kim, W. Chan
- Mauborgne, Renee
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (1)Call number: 658.802 KIM/BLU 4783. Symbiosis Centre for Management and Human Resource Development (4)Call number: 658.802 MAU, ... Symbiosis Institute of International Business (2)Call number: 658.8 KIM/MAU, ...
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