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Fundamentals of marketing by
  • Stanton William J
  • Etzel Michael J and Walker Bruce J
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mcgraw hill international 1994
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 STA/ETZ.
Marketing planning in a total quality environment by
  • Linneman Robert E
  • Stanton John L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico publishing house 2000
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.802 LIN/STA.
Marketing strategies for the new economy by
  • Tvede Lars
  • Ohnemus Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John wiley and sons ltd 2001
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 TVE/OHN.
Direct marketing : strategy planning execution by
  • Nash Edward
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mcgraw hiil 1995
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 EDW.
Offensive marketing : or how to make your competitors followers by
  • Davidson Hugh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin books 1987
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 DAV.
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