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Cutting edge advertising by
  • Aitchison Jim
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Prentice Hall Pub 1999
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 659.1 AIT. Symbiosis Institute of International Business (1)Call number: 659.132 AIT.
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ADVERTISING AND SALES PROMOTION by
  • KAZMI S H H , BATRA SATISH K
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI EXCEL BOOKS 2001
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 659.1 KAZ/BAT.
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THE ONLINE ADVERTISING PLAYBOOK by
  • PLUMMER JOSEPH , RAPPAPORT STEVE , HALL TADDY
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW JERSEY JOHN WIELY & SONS 2007
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 659.133 .
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MEDIA PLANNING AND BUYING : PRINCIPLES AND PRACTICE IN THE INDIAN CONTEXT by
  • MENON ARPITA
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI TATA MACGRAW HILL 2010
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 659.1 MEN.
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ADVERTISING AND BRAND BUILDING by
  • PONGIANNAN K
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI NEW CENTURY PUBLICATIONS 2012
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 659.1 PON.
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