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Billions : selling to the new Chinese consumer

By: Material type: TextTextPublication details: Palgrave Macmillan, New York, 2005.Description: xiii, 225 pages : illustrations; 25 cmISBN:
  • 9781403971692
Subject(s): DDC classification:
  • 658.834 DOC
Summary: "This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Book 658.834 TOM (Browse shelf(Opens below)) Available SIBMH-B-8288

"This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and
preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals
the pitfalls into which multinationals often fall."

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