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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. by
  • Schultz, Don E
  • Barnes, Beth E
  • Schultz, Don E. Strategic advertising campaigns
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
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Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 659.113 SCH.
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The Advertising Agency Business by
  • Hameroff, Eugene J
  • au:Hameroff, Eugene J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill NTC Business Books 1998
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 659.112 HAM.
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Bottom-line selling : the sales professional's guide to improving customer profits by
  • Malcolm, Jack
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., Contemporary Books, 1999
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.85 MAL.
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Integrated direct marketing / Ernan Roman. by
  • Roman, Ernan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
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Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 658.84/ROM 43522.
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