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Marketing Strategy by
  • Ferrell, O. C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth Dryden Press 1998
Availability: Not available: Symbiosis Centre for Management and Human Resource Development: REFERENCE (1).
Business research methods by
  • Zikmund , William . G
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth Drydeen Press 2000
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.72 ZIK.
Consumer behavior by
  • Engel James F
  • Blackwell Roger D and Miniard Paul W
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth Dryden press 1995
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 659.1 ENG/BLA.
Best practices in international by
  • Czinkota ,Michael R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth Harcourt College Publishers 2001
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.049 CZI/RON.
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