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	1.	Emotion marketing the Hallmark way of winning customers for life by Robinette, Scott Brand, Claire. Lenz, Vicki Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2001 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.8 ROB. Place hold Add to cart (remove)
	2.	1,001 ways to keep customers coming back: wow ideas that make customers happy and will increase your bottom line by Greiner, Donna Kinni, Theodore B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Rocklin, CA Prima Publishing 1999 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 GRE. Place hold Add to cart (remove)
	3.	The must have Customer 7 steps to winning the customer you haven't got by Gordman, Robert Brott, Armin A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Truman Talley Books/St. Martin's Press 2006 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.8 GOR. Place hold Add to cart (remove)
	4.	Built for use : driving profitability through the user experience by Donoghue, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2002 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 DON. Place hold Add to cart (remove)
	5.	Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't by Naylor, Mary Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago McGraw-Hill 2002 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 NAY. Place hold Add to cart (remove)
	6.	Customer value management: a guide for your journey to best-practice processes by Hafiz, Khalid Hendricks, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 HAF. Place hold Add to cart (remove)
	7.	Customer-focused marketing: actions for delivering greater internal and external customer satisfaction by Chaston, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw-Hill Book Company 1993 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 CHA. Place hold Add to cart (remove)
	8.	The new market leaders : who's winning and how in the battle for customers by Wiersema, Frederik D Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, Free Press Business, 2002 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 WIE. Place hold Add to cart (remove)
	9.	ValueSpace: winning the battle for market leadership : lessons from the world's most admired companies by Mittal, Banwari Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2001 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 MIT. Place hold Add to cart (remove)
	10.	Managing customer value: creating quality and service that customers can see by Gale, Bradley T Wood, Robert Chapman Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1994 Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.812 GAL. Place hold Add to cart (remove)

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