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Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives

By: Material type: TextTextSeries: Cambridge intellectual property and information lawPublication details: Cambridge Cambridge University Press, 2017Description: lii, 644 pages ; 24 cmISBN:
  • 9781107155060
Subject(s): DDC classification:
  • 346.0488 DOR.T
Summary: "Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Law School, Noida 346.0488 DOR.T (Browse shelf(Opens below)) REFERENCE SLSN-B-12758

Includes bibliographical references (pages 583-636) and index.

"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--

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