Marketing techniques for financial inclusion and development / Dhiraj Jain, Symbiosis International University (Deemed), India, Adya Sharma, Symbiosis International University (Deemed), India.

By:

Dhiraj Jain

Contributor(s):

Material type: Text

TextSeries: Advances in marketing , custimer relationship management, and e0services (AMCRMES) book seriesPublication details: Pennsylvania IGI Global 2018Description: xx, 311 pages ; 27 cmISBN:

9781522540359 (hardcover)

Subject(s):

DDC classification:

332.1068/DHI

Summary: "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies, Vimannagar Reference	Reference	332.1068/JAI (Browse shelf(Opens below))	Not For Loan		SCMSUGV-B-14326
Books	Symbiosis Centre for Management Studies, Vimannagar Reference	Reference	332.1068/JAI (Browse shelf(Opens below))	Not For Loan		SCMSUGV-B-14327

Includes bibliographical references (pages 282-307)

"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--

There are no comments on this title.

to post a comment.