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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.

By: Material type: TextTextLanguage: English Original language: German Publication details: London ; New York : Thames & Hudson, 2010.Description: 311 p. : col. ill. ; 27 cmISBN:
  • 9780500515402 (hbk.)
  • 0500515409 (hbk.)
Uniform titles:
  • Clou. English
Subject(s): LOC classification:
  • HF5823 .P73513 2010
Contents:
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School for Liberal Arts 658/PRI (Browse shelf(Opens below)) Checked out 30/04/2024 SSLA-B-9972

Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Includes bibliographical references (p. 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

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