Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
Material type: TextLanguage: English Original language: German Publication details: London ; New York : Thames & Hudson, 2010.Description: 311 p. : col. ill. ; 27 cmISBN:- 9780500515402 (hbk.)
- 0500515409 (hbk.)
- Clou. English
- HF5823 .P73513 2010
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis School for Liberal Arts | 658/PRI (Browse shelf(Opens below)) | Checked out | 30/04/2024 | SSLA-B-9972 |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (p. 309-311) and index.
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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