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Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu.

By: Material type: TextTextSeries: Palgrave Macmillan series in global public diplomacyEdition: First editionDescription: 227 pages : illustrations ; 23 cmISBN:
  • 9781137027887 (hardback)
  • 1137027886 (hardback)
Subject(s): DDC classification:
  • 302.23/0954 23
LOC classification:
  • P94.65.I4 T58 2013
Other classification:
  • POL011000 | HIS017000 | HIS054000
Contents:
Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power - Bollywood and Beyond -- 6: Branding India - a Public-Private Partnership -- Conclusion -- References -- Index.
Summary: "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis School for Liberal Arts Reference 302.23/0954 (Browse shelf(Opens below)) REFERENCE SSLA-B-5396

Includes bibliographical references (pages 197-219) and index.

Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power - Bollywood and Beyond -- 6: Branding India - a Public-Private Partnership -- Conclusion -- References -- Index.

"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--

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