Managerial economics: principles and worldwide applications
Publication details: Oxford Univeristy Press New Delhi 2018Edition: 8th edDescription: xxiii, 613ISBN:- 9780199467068
- 338.5024 SAL
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"Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints."
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