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Designer As : Author, Producer, Activist, Entrepreneur, Curator a: New Models for Communicating Steven McCarthy.

By: Material type: TextTextPublication details: Thames & Hudson 2013Description: 247 pages : illustrations (some color) ; 24 cmISBN:
  • 9789063692926 (pbk.)
  • 9063692927 (pbk.)
Subject(s): DDC classification:
  • 745.4 SID-B-11283
Summary: The role of designers in communication and visual culture is evolving, from designers serving as commercial "hired guns" to assuming the more empowering roles of design authorship. It has become standard practice in design education to teach designers to develop their own voice and create self-initiated projects. In this book, Steven McCarthy, a professor of graphic design at the University of Minnesota and an expert on the subject, provides an overview of the phenomenon of design authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects.
List(s) this item appears in: SIT Location: Reference Section Books 1
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Symbiosis Institute of Design On Display 745.4 SID-B-11283 (Browse shelf(Opens below)) Available SID-B-11283
Books Books Symbiosis Institute of Technology, Lavale hill base, Pune Reference 745.4/MCC (Browse shelf(Opens below)) Available WORDI/2019/CRB/518 SIT-B-16601
Books Books Symbiosis School for Liberal Arts 745/MCC (Browse shelf(Opens below)) Available SSLA-B-10052

Includes URL index.

The role of designers in communication and visual culture is evolving, from designers serving as commercial "hired guns" to assuming the more empowering roles of design authorship. It has become standard practice in design education to teach designers to develop their own voice and create self-initiated projects.

In this book, Steven McCarthy, a professor of graphic design at the University of Minnesota and an expert on the subject, provides an overview of the phenomenon of design authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects.

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