Advertising management / David A. Aaker, John G. Myers.
Material type: TextSeries: Prentice-Hall international series in managementPublication details: Delhi Prentice-Hall of India Pvt. Ltd 1982.Edition: 2 edNDescription: xiii, 560 p. : ill. ; 24 cmISBN:- 0130160067
- 659.1 AAK
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of Management Studies | 659.1 AAK 003082 (Browse shelf(Opens below)) | Withdrawn | SIMS-B-003082 |
Includes bibliographical references and index.
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