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1.
Services marketing: integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Pandit, Ajay
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Educational Pvt. Ltd,. 2011
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (9)Call number: 658.87 ZEI, ...
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2.
Services marketing: integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw-Hill 2015
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (44)Call number: 658.87 ZEI , ...
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3.
Services marketing: integrating customer focus across the firm by
  • Zeithaml, Valarie A
Edition: 7th ed.
Publication details: McGraw Hill Education Chennai; New Delhi 2018
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (15)Call number: 658.87 ZEI, ...
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