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CASES IN ADVERTISING AND PROMOTION MANAGEMENT by
  • QUELCH, JOHN A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON IRWIN 1991
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 659.1 QUE 11004.
MARKETING MANAGEMENT by
  • LAL RAJIV, QUELCH JOHN.A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MCGRAW HILL 2005
Availability: Items available for loan: Symbiosis International University Central Library (2)Call number: 658.8 LAL 22485, ...
Cases in advertising (Reference Document) by
  • Quelch John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bob Adams
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 659.1 QUE 32547.
Marketing Management : text and cases by
  • Lal, Rajiv/ Quelch, John A/ Rangam, V Kasturi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tata Mcgraw Hill 2008
Availability: No items available.
Marketing management : text and cases by
  • Lal, Rajiv
  • Quelch, John A
  • Rangan, V Kasturi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata Mcgraw-Hill, 2012
Availability: Items available for loan: Symbiosis Centre for Management Studies-Noida (4)Call number: 658.8 LAL, ... Items available for reference: Symbiosis Centre for Management Studies-Noida: Not For Loan (2)Call number: 658.8 LAL, ...
Marketing Management : Text and Cases by
  • Lal Rajiv; Quelch John A; Rangan V Kasturi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tata McGraw - Hill 1990
Availability: Items available for loan: Symbiosis Institute of Business Management, Bengaluru (2)Call number: 658.8 RAJ, ...
Cases In Advertising And Promotion Management by
  • Quelch John A , Farris Paul W
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bostan Irwin Mcgraw Hill 1991
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 659.11 QUE/FAR.
Marketing management: text and cases by
  • Lal Rajiv
  • Quelch John A and Rangan V Kasturi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bostan Mcgraw Hill Book Company 2005
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.8 LAL/QUE. Symbiosis Institute of International Business (1)Call number: 658.8 LAL/QUE.
CASES IN MARKETING MANAGEMENT AND STRATEGY by
  • QUELCH JOHN A , LEONG SIEW M , ANG SWEE H , TAN CHIN T
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: SINGAPORE PRENTICE HALL PUB 1996
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.848 QUE/LEO.
Cases in product management by
  • Quelch John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 1995
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.5 QUE.
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